Building Brand Relationship, Treat Customers as Human

Here’s a nice presentation from FutureLab titled Change Marketing v01 that lays out some of the floors in traditional strategies and the advantages of the concept of treating customers like real people. Growing up in this new climate I find is difficult to understand how this is not obvious… but alas that is the case as so many business look to ailing methods and bad metrics to measure brand success.

Specifically mentioned:
– Relevance
– Engagement
– Reputation

Have a look over the presentation here and let me know your thoughts.

Here’s the presentation bio:

The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an “open source” call to help achieve this change.

I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don’t have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.