About Me

Hey, so this is me and my life; looking at art, fashion, music, design, advertising, marketing, social media and the society that consumes it.

I live in London and am surrounded by a world of future thoughts, innovation, strategy and it’s creative application. Some people don’t want to talk about work outside of the prescribed hours… but I pretty much live it 24hours a day… .. I love it, so much so it feels like I’ve never worked a day in my life.

I apologise in advance for the spelling/grammar errors I will make, I try as hard as I can, but I just can’t seem to pick everything up… I’m starting to think I may have a touch of dyslexia, but I’m not going to let that stop me.

I’m on Twitter if you’d like to hear my micro-thoughts: http://twitter.com/milesnz
Email: miles[dot]langley[at]gmail[dot]com

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Miles is the UK-based Director of the creative collective We Love Inc. with studios in both London, England and Auckland, New Zealand.

He is passionate about creativity, generating ideas and bringing them to fruition. He has a fundamental belief that the medium of delivery must to be influenced by the nature of the project and has spent the last ten years of his life learning and working with some of the best creative minds in New Zealand and the UK.

“I believe that creativity means ideas. And great ideas are born of solid understanding and insight. Getting to the heart of a project allows for a consistent delivery using the best methods to speak effectively to the right people”

Miles attended art school in the early 2000s where he was surrounded, inspired and influenced by all the arts disciplines. His love of music and fashion lead him to work with those industries throughout studies and into the year following graduation. He then moved into a position at Designworks (one of New Zealand’s largest and leading brand agencies) where he worked with some of the best designers New Zealand has to offer on projects from local not-for-profits to multi-national brands.

The burgeoning field of innovation drew Miles’ attention in 2006 when working with DB Breweries developing new drinks to compete in a shifting market. On arrival to the UK Miles took up a position in London-based innovation studio IndustryApproved working with the likes of Unilever and Sony (Music, Home Entertainment) and gained further experience and foundation in innovative discipline.

“I love the rigour applied to innovation idea generation, you generate great ideas that are backed up with rock-solid observations and insight. This provides an engine to power every point of delivery”

Miles focuses his theoretical attention on strategy (with particular interest in the evolution of the internet), innovation, and future & trend forecasting. He believes in working closely with others who excel in their discipline (including clients) “Teamwork delivers the holistic solution tailored for each project: what it looks like, what it says, who it talks to, and where it’s being said”